Strategic Advisory for Investors & M&A

Technical diligence and M&A integration planning for healthcare technology investments.

Expert Healthcare Technology Investment Advisory

Private equity firms, hedge funds, and strategic acquirers trust Asbury HealthTech Partners to provide deep technical and operational insights for healthcare technology investments. Our unique combination of clinical expertise, technical knowledge, and market understanding delivers the intelligence you need to make confident investment decisions.

Technical Diligence for Healthcare Investors

We go beyond surface-level analysis to uncover the technical, operational, and strategic realities that determine investment success.

Our Diligence Expertise:

Product Architecture Assessment: Evaluate technical debt, scalability limitations, and modernization requirements
Market Position Analysis: Assess competitive differentiation, market penetration, and growth potential
Customer Health Review: Analyze retention risks, satisfaction drivers, and expansion opportunities
Technology Roadmap Validation: Verify development capabilities, innovation pipeline, and R&D effectiveness
Operational Excellence Audit: Review sales efficiency, implementation success rates, and support capabilities
Regulatory & Compliance Assessment: Identify risks related to HIPAA, FDA, and other healthcare regulations

Case Study: Lone View Capital

Lone View Capital engaged Asbury to evaluate a radiology IT vendor undergoing platform migration. Our diligence uncovered:

6 core risk areas across product, platform, and GTM functions
Migration complexity that posed significant customer churn risk
Technical debt limiting development velocity
25+ targeted follow-up questions for deeper discovery

"Asbury HealthTech brought clarity to a highly technical and nuanced investment opportunity. Lee's team delivered high-value insights we wouldn't have uncovered otherwise."—Managing Director, Lone View Capital

M&A IT Planning & Integration

Post-acquisition success depends on seamless technology integration. We help acquirers realize synergies faster while minimizing disruption.

Integration Services:

Day 1 readiness planning and execution
Systems consolidation roadmap development
Data migration and integration strategy
Vendor contract rationalization
Organizational design and talent assessment
Synergy identification and capture planning
Risk assessment and mitigation strategies

Strategic Vendor Advisory

We also advise healthcare technology vendors on growth strategy, product positioning, and market entry.

Vendor Advisory Services:

U.S. market entry strategy for international vendors
Product-market fit assessment and enhancement
Go-to-market strategy optimization
Pricing and packaging strategy
Partnership and channel development
Executive coaching for healthcare market success

Recent Success: Proximie

Proximie, a global leader in surgical telepresence, retained Asbury for multi-year strategic advisory:

Refined U.S. go-to-market strategy for enterprise health systems
Aligned product roadmap with U.S. market requirements
Strengthened board and investor confidence in commercial trajectory
Developed scalable GTM playbook for U.S. expansion

Why Investment Firms Choose Asbury

Deep Domain Expertise: We understand healthcare technology at both technical and clinical levels.

Rapid Insight Delivery: Most diligence engagements completed in 2-4 weeks.

Unbiased Perspective: No vendor relationships that could compromise objectivity.

Actionable Intelligence: Clear recommendations with specific risk ratings and mitigation strategies.

Post-Close Support: Available for integration planning and value creation initiatives.

Make smarter healthcare technology investments. Contact us to discuss how our strategic advisory services can enhance your investment thesis.

Our Values

Clinical Excellence & Technical Innovation

We bridge the critical gap between clinical needs and technology capabilities. Led by physician expertise, we ensure every technology decision enhances patient care while driving operational excellence. We stay at the forefront of healthcare IT innovation, from AI-powered imaging to cloud transformation, delivering solutions that are both cutting-edge and clinically practical.

Partnership & Trusted Advisory

We believe in building lasting partnerships based on vendor neutrality and unwavering commitment to our clients' success. As trusted advisors, we provide honest, unbiased recommendations focused solely on achieving your organizational goals. Our collaborative approach ensures stakeholder alignment from the boardroom to the bedside, creating sustainable technology transformations.

Results & Measurable Impact

We measure our success by your outcomes. Every engagement is designed to deliver tangible results—whether reducing report turnaround times, securing board approval for strategic initiatives, or achieving rapid physician adoption. We combine data-driven analysis with real-world implementation expertise to ensure your technology investments deliver measurable ROI and lasting operational improvements.